Place-based innovation in the West Midlands
The West Midlands has been at the forefront of demonstrating how devolved mayoral authorities can directly transform health outcomes. By combining active travel networks, community social prescribing, and workplace wellbeing programmes, the region is proving that health creation boosts regional economic productivity.
Key regional demonstrator pillars
- Active Transport & Connectivity: Creating connected, safe walking and cycling corridors across Birmingham, Coventry, and the Black Country.
- Community Well-being Hubs: Investing directly in grassroots community centres that combine physical activity, creative arts, and nutritional education.
- Inclusive Economic Participation: Supporting people with long-term conditions back into sustainable, health-enhancing employment.